Privacy Policy

Last Updated: 2nd July 2026

1. Who We Are

Bridlington Seafront Apartments Ltd, Shoreline Apartments Ltd, and Seafront Apartments Bridlington Ltd ("we", "our", "us") operate a website that allows guests to view and book holiday accommodation throughout the United Kingdom.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Details
12 Bright Crescent, Bridlington, YO152PL
Email: info@bridlingtonbay.com
Telephone: 07583295263

2. Information We Collect

We may collect and process the following information:

• Name

• Postal address

• Email address

• Telephone number

• Booking details

• Payment information (where applicable)

• Communications sent to us

• IP address and device information

• Website usage information collected through cookies and analytics tools

3. How We Collect Information

We collect information when you:

• Browse our website

• Submit an enquiry

• Create an account (if applicable)

• Make a booking

• Subscribe to marketing communications

• Contact us by email, telephone, or online forms

4. How We Use Your Information

We use personal information to:

• Process and manage bookings

• Communicate regarding reservations

• Respond to enquiries

• Provide customer support

• Comply with legal obligations

• Prevent fraud and maintain security

• Improve our website and services

• Send marketing communications where you have consented or where permitted by law

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent

6. Sharing Your Information

We may share your personal information with trusted third-party service providers where necessary to operate our business and provide our services, including:

• Guesty, our property management and booking platform provider

• Payment processing providers

• Website hosting and IT service providers

• Professional advisers such as accountants, insurers, and legal advisers

• Government bodies or regulatory authorities where required by law

All third-party providers are required to process personal information securely and in accordance with applicable data protection laws.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

7. Payment Information

Where payments are processed through third-party payment providers, we do not store full payment card details on our systems. Payments are handled securely by the relevant payment provider.

8. Data Retention

We retain personal information only for as long as necessary to:

• Fulfil booking obligations

• Meet legal, tax, and accounting requirements

• Resolve disputes

• Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.

9. Your Rights

Under UK data protection law, you may have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your information

• Restrict processing

• Object to certain processing activities

• Request transfer of your data

• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details above.

You also have the right to complain to the UK's Information Commissioner's Office if you believe your data has been handled improperly.

10. Cookies

Our website uses cookies and similar technologies to:

• Ensure the website functions correctly

• Improve user experience

• Analyse website traffic and performance

You can control cookies through your browser settings. A separate Cookie Policy may provide further information.

11. Data Security

We take appropriate technical and organisational measures to protect personal information from unauthorised access, loss, misuse, or disclosure.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions regarding this Privacy Policy or how we handle personal data, please contact us below